Where Legacy Meets Regeneration — The Ritual of Phukenbari Tea

🔹 A Legacy Rooted in Resistance

Long before monoculture took over the tea belt, in 1900, a small group of pioneering Assamese entrepreneurs quietly planted the seeds of Phukenbari Tea Estate in Tengakhat, Dibrugarh. It wasn’t a colonial enterprise — it was an act of self-determination. What they planted wasn’t just tea, but a living legacy, nurtured by native knowledge and local pride.

🔹 Regeneration Over Yield, Craft Over Scale

Today, Phukenbari carries that same spirit of mindful defiance through regenerative cultivation. Each year, the estate dials back synthetic inputs and lets nature take the lead. From native shade trees to compost-enriched soil, their practices prioritize soil health, biodiversity, and long-term resilience.

This isn’t just tea farming. It’s a quiet revolution — restoring what industrial tea left behind.

🔹 The Cup: Clean on Conscience, Bold on the Palate

The result of this care? A bold, malty CTC with depth, clarity, and an unmistakable Assam punch — but without compromise. Grown with minimal interference and crafted with heritage methods, Phukenbari tea offers a clean finish and a clear conscience.

It's not just different in flavor — it’s different in intention.

🔹 Now Available in India, As It Was Meant to Be

For over 120 years, Phukenbari's teas have traveled silently to international buyers — loved abroad, but unavailable at home. Now, through Samov, this single-origin tea returns to Indian soil and Indian hands.

No blends. No masking. Just the pure, bold essence of a land in renewal — available to you, as part of your daily ritual.

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