Boldness, Born from Precision: The Ritual of Hookhmol Valley CTC Tea

Where Assam’s Legacy Meets Modern Mastery

In the heart of Assam’s lush tea belt lies Hookhmol Valley, a premium tea estate nestled in Moranhat, Dibrugarh — where tea isn’t grown, it’s refined. Known for its auction-record-breaking CTC tea, Hookhmol is a name whispered with reverence in global tea circles. Now, for the first time, Samov brings this single-origin brilliance home to India, making a once-exclusive experience available to discerning tea lovers across the country.

🔹 The Precision That Sets It Apart

At Hookhmol, every leaf tells a story of obsession — hand-plucked at peak freshness, rolled, fermented, and fired under the watchful eyes of artisans who treat each batch like a vintage. Here, fermentation isn’t timed by machines but by instinct, and liquor is judged by clarity, color, and soul. It’s not just a CTC tea — it’s a benchmark of boldness, brewed with rare restraint.

🔹 A Cup That Commands Attention

Hookhmol’s CTC tea is famed for its robust malty body, brisk character, and golden amber liquor. Its full-bodied punch is balanced by a smooth finish that lingers—making it both awakening and grounding. This is tea that doesn’t whisper — it speaks with clarity and confidence, ideal for those who seek a ritual that energizes and centers.

🔹 Samov x Hookhmol: Single-Origin, Now Within Reach

For decades, Hookhmol’s finest lots were reserved for global buyers and auction houses. At Samov, we believe such brilliance shouldn’t be out of reach. That’s why we partnered directly with Hookhmol to bring their first-cut, single-origin batches straight to your doorstep — fresh, fierce, and full of clarity.

When you sip Hookhmol through Samov, you’re not tasting a blend. You’re tasting a valley, a moment, a memory. That’s what makes it ritual-worthy.

🔹 Experience the Hookhmol Ritual

This isn’t your average chai. It’s a signature experience that transforms everyday sipping into a ceremony of bold clarity. Whether you pair it with a quiet morning, a working afternoon, or a late evening reset — Hookhmol Valley CTC is the ritual that grounds you, sip by sip.

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