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Rooted in Legacy.
Crafted for Renewal.
Designed to Connect.

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The Story Behind Every Sip

Samov is more than tea, it's a living ritual rooted in the fertile estates of Assam and refined over a century. Founded on the pillars of Legacy, Renewal, and Connection, we source only single estate Assam teas, handpicked and crafted in partnership with generations of expert growers. Every sip is a reflection of our heritage, offering calm, clarity, and a return to oneself.

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Our journey began in 1902, deeply intertwined with the rich soil of Assam. Since then, our family has preserved the traditions of single estate tea, unblended, unfiltered, and perfected through generations. We celebrate craftsmanship with authenticity, guiding tea lovers through the nuances of Assam Orthodox, CTC, and Green teas. Each leaf reflects the timeless pursuit of quality and devotion.

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At Samov, tea is a source of transformation. In collaboration with Assam’s finest estate owners, we carefully refine every step , from plucking and drying to cupping and evaluating , ensuring that the experience of renewal is present in every cup. We believe tea is not just about flavor, but about awakening the senses and restoring inner clarity.

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Samov is a bridge , between past and present, tradition and modernity, grower and sipper. From the hands that harvest the leaves to the moments you sip in stillness or share with others, every part of the Samov experience is designed to inspire conversation, reflection, and community. Because tea is not just consumed , it’s felt, remembered, and shared.

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Where Legacy Meets Artistry

Our partnerships are sacred. We work closely with a few, highly distinguished single estates in Assam that uphold purity, refinement, and continuous renewal. These relationships are built on trust, respect, and shared pursuit of excellence. Every estate we collaborate with carries generations of expertise and every curated leaf is a symbol of that mastery.

Whether it’s the bold richness of CTC, the complexity of Orthodox, or the refreshing clarity of Green tea , every Samov blend is a crafted expression of nature, culture, and care.

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Yayati Boruah

Founder, 4th Generation in Tea

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From the Gardens I Grew Up In

My family has worked in Assam’s tea gardens since 1902. Samov is my way of sharing that legacy—not just in taste, but in intention...

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